The MedTech industry invests heavily in sales team and clinician training. Product Management gets overlooked.

The Med Device PM Academy changes that.   This programme gives MedTech product managers the frameworks, tools and commercial knowledge they need to perform with confidence — from NHS navigation and pricing strategy to clinical evidence and tender management. Whether you're new to Product Management or an experienced professional seeking to stay ahead, the PM Academy helps you build the expertise, credibility, and confidence to drive commercial success.

Commercial Mastery

Build the strategic and commercial skills required to manage successful MedTech products. Learn how to assess markets, identify opportunities, develop winning product strategies, manage portfolios, and drive sustainable revenue growth throughout the product lifecycle.

Market Access

Navigate the pathways that determine whether products are funded, purchased, and adopted. Gain practical knowledge of NHS structures, reimbursement, procurement, evidence generation, health economics, and market access strategy to accelerate commercial success.

Stakeholder Management

Learn how to influence the people who shape product outcomes. Develop the skills to engage clinicians, KOLs, procurement teams, commissioners, and internal business functions, building the alignment and advocacy needed to drive adoption and long-term success.

Who is this course for?

-Product managers and category managers working in UK medical devices, diagnostics or healthcare technology -PMs at multinational companies with UK market responsibilities -Aspiring and newly appointed PMs looking to build a strong commercial foundation -Experienced PMs who want a structured framework  -Start-up and scale-up MedTech teams developing their product function If you're expected to drive strategy, manage launches and influence commercial decisions — but have never had a formal training pathway to support you — this is built for you.

About the Creator

The PM Academy was created by James Saunders, a former product manager, marketing leader and currently a medical device consultant with more than 30 years of experience across the MedTech industry. Having launched products, developed brands and led commercial PM and Category teams, James has experienced first-hand the challenges Product Managers face at every stage of the product lifecycle. The PM Academy brings together that experience into a structured, practical learning programme designed specifically for medical device professionals.

Curriculum

16 Chapters · 31 Lessons

  1. 1

    PM Academy Free Taster Module: Introduction to the MHRA

    1. Introduction to the MHRA Free preview
    2. (Included in full purchase)

      Taster Module Multiple Choice Quiz

  2. 2

    Introduction to Med Device PM Academy

    1. (Included in full purchase)

      Welcome introduction

    2. (Included in full purchase)

      PM Academy Glossary

  3. 3

    Module 1 Market & NHS Landscape

    1. (Included in full purchase)

      Module 1 Market & NHS Landscape

    2. (Included in full purchase)

      Module 1 Market & NHS Landscape Quiz

  4. 4

    Module 2 Product Mastery

    1. (Included in full purchase)

      Module 2 Product Mastery

    2. (Included in full purchase)

      Module 2 Product Mastery Quiz

  5. 5

    Module 3 Pricing Strategy

    1. (Included in full purchase)

      Module 3 Pricing Strategy

    2. (Included in full purchase)

      Module 3 Pricing Strategy Quiz

  6. 6

    Module 4 Campaign Management

    1. (Included in full purchase)

      Module 4 Campaign Management

    2. (Included in full purchase)

      Module 4 Campaign Management Quiz

  7. 7

    Module 5 Regulatory Landscape

    1. (Included in full purchase)

      Module 5 Regulatory Landscape

    2. (Included in full purchase)

      Module 5 Regulatory Landscape Quiz

  8. 8

    Module 6 Launch Excellence

    1. (Included in full purchase)

      Module 6 Product Launch Excellence

    2. (Included in full purchase)

      Module 6 Product Launch Excellence Quiz

  9. 9

    Module 7 Product Portfolio Management

    1. (Included in full purchase)

      Module 7 Product Portfolio Management

    2. (Included in full purchase)

      Module 7 Product Portfolio Management Quiz

  10. 10

    Module 8 Complaint Handling

    1. (Included in full purchase)

      Module 8 Complaint Handling

    2. (Included in full purchase)

      Module 8 Complaint Handling Quiz

  11. 11

    Module 9 Distribution Channels

    1. (Included in full purchase)

      Module 9 UK Distribution Channels

  12. 12

    Module 10 Event Management

    1. (Included in full purchase)

      Module 10 Event Management

    2. (Included in full purchase)

      Module 10 Event Management Quiz

  13. 13

    Module 11 Reimbursement and Market Access

    1. (Included in full purchase)

      Module 11 Reimbursement and Market Access

    2. (Included in full purchase)

      Module 11 Reimbursement & Market Access Quiz

  14. 14

    Module 12 Tender Management

    1. (Included in full purchase)

      Module 12 Tender Management

    2. (Included in full purchase)

      Module 12 Tender Management Quiz

  15. 15

    Module 13 Clinical Evidence

    1. (Included in full purchase)

      Module 13 Clinical Evidence

    2. (Included in full purchase)

      Module 13 Clinical Evidence Quiz

  16. 16

    Module 14 Stakeholder Engagement

    1. (Included in full purchase)

      Module 14 Stakeholder Engagement

    2. (Included in full purchase)

      Module 14 Stakeholder Engagement Quiz

Choose the right PM Academy Plan

For individual learners, our introductory launch offer provides 12 months of full PM Academy access for just £499, available exclusively to the first 10 enrolments. Your subscription includes unlimited access to all modules, downloadable resources, future content updates, and access to the PM Academy Community.  Once the introductory places have been filled, the individual subscription price will increase to £750 per year. For organisations, we offer tailored options designed to support teams of different sizes and levels of Product Management maturity. Whether you are developing a small Product Management function or building capability across a larger commercial team, we have a solution to match your requirements. Not sure which option is right for you? Contact us at [email protected] to arrange a free 20-minute consultation. We'll discuss your objectives, assess your training needs, and recommend the most appropriate PM Academy package for your business.

1. Team Access

- All 14 modules available on-demand - Access to audio animations and slide downloads - 12-month platform & community access - Suitable for 4 PM participants - Activity reporting dashboard included - 1 digital 1-2-1 session per participant - Spotlight Performance Psychometric available at an additional cost

2. Company Licence 

- All 14 modules available on-demand - Access to audio animations and slide downloads - 12-month platform & community access - Suitable for up to 12 participants - Activity reporting dashboard included - Quarterly 1-2-1 Q&A's - Spotlight Performance Psychometrics

3. Custom Academy

- All 14 modules available on-demand - Access to audio animations and slide downloads - 12-month platform & community access - Unlimited participants - Activity reporting dashboard included - Tailored content to your product portfolios or therapeutic area - Custom case studies provided - Quarterly 1-2-1 digital Q&A's - Dedicated account support and consultancy offer - Spotlight Performance Psychometrics

Start Your Journey

Gain immediate access to all modules, resources, updates, and the PM Academy community.

£499.00

Enrol now Request a Quote